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  • SQL Marketing

SQL Marketing

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Course Content

Overview
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Part 1 – Introduction: Marketing Data Foundations 6 Topics
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Lesson Content
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Understanding Marketing Analytics Tables
Customer – Level vs. Campaign – Level vs. Transaction – Level Data
How CRM, Marketing Automation, and Ad Platforms Store Data
Key Marketing Fields: Acquisition Channel, campaign_id, conversion_flag, order_value
The Customer Journey and Marketing Funnel Data
How Marketing Data Connects Across Customers, Sessions, Campaigns, and Purchases
Part 2 – Intermediate: Marketing SQL Queries 6 Topics
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Lesson Content
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Retrieving Customer and Campaign Data Using SELECT
Filtering Marketing Data with WHERE Conditions
Joining Customers, Orders, and Campaign Tables
Analyzing Campaign Engagement and Website Sessions
Aggregating Marketing Metrics Using GROUP BY and HAVING
Identifying High-Value Customers and Repeat Buyers
Part 3 – Advances: Marketing Analytics & Reporting 6 Topics
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Lesson Content
0% Complete 0/6 Steps
Campaign Performance Analysis and ROI Reporting
Customer Segmentation and Cohort Analysis
Conversion Funnel and Attribution Analysis
Customer Lifetime Value and Revenue Analysis
Retention, Churn, and Repeat Purchase Analysis
Building Marketing Performance Dashboards with SQL

Course Includes:

  • Price:Free
  • Lessons:4
  • Certifications:No
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