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SQL Product Growth
Part 1 - Introduction: Product Data Foundations
Overview
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Overview
1 Topic
SQL Tables
Understanding product analytics tables (users, events, sessions, orders)
User-level vs. session-level vs. event-level vs. transaction-level data
How product, marketing, and growth systems store data
Key product fields: user_id, event_name, session_id, event_timestamp, order_id, amount
The flow of product data across user activity, sessions, events, and transactions
How product data connects across users, sessions, events, orders, and payments
Capstone Project
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Capstone Project
1 Topic
Part -1 Capstone Project
PART 2 — Intermediate: User Behavior & Growth Analysis
User Retention Analysis
Funnel Analysis and Conversion Tracking
Cohort Analysis for User Groups
Feature Usage and Engagement Analysis
Customer Journey and Path Analysis
A/B Testing and Experiment Analysis
Capstone Project
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Capstone Project
1 Topic
Part -2 Capstone Project
PART 3 — Advanced: Growth Insights & Decision-Making
User Segmentation and Lifecycle Analysis
Growth Metrics and Trend Analysis
Conversion Optimization and Funnel Diagnostics
Revenue and Monetization Analysis
Experiment Evaluation and Performance Insights
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SQL Product Growth
Capstone Project
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