Growth Metrics and Trend Analysis

Growth metrics and trend analysis focus on understanding how a product is performing over time. Instead of looking at data at a single point, this analysis examines patterns such as increases or decreases in user activity, sessions, and revenue.

Growth metrics include measures such as number of new users, total sessions, and total revenue. Trend analysis helps identify whether these metrics are improving, declining, or remaining stable over time. This is important for evaluating product success and making strategic decisions.

By analyzing trends, businesses can identify periods of growth, detect slowdowns, and understand how changes in the product or marketing efforts impact performance.

For beginners, the goal is to:

• Understand key growth metrics
• Analyze data over time
• Identify trends and patterns
• Learn how to summarize performance

• User growth over time
• Session trends
• Revenue trends
• Changes in activity patterns

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The Basic Pattern

SELECT column_name
FROM table_name;
  

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Examples

Example 1 — Count New Users by Month

Example 2 — Track Sessions Over Time

Example 3 — Track Revenue by Date

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Practice Tasks (Your Turn!)

Task 1

Find the number of users by acquisition channel.

Task 2

Find the number of sessions by device type.

Task 3

Find the total number of orders for each user.