User Segmentation and Lifecycle Analysis

User segmentation and lifecycle analysis focus on grouping users based on their characteristics and behavior, and understanding where they are in their journey with the product. Instead of treating all users the same, businesses divide users into segments such as new users, active users, and inactive users to better understand engagement and target strategies.

Segmentation can be based on attributes such as country, device type, acquisition channel, or plan type. Lifecycle analysis focuses on how users move through stages, such as from signup to active usage, and eventually to inactivity or churn.

By combining segmentation and lifecycle analysis, businesses can identify which groups of users are most valuable, which users are at risk of leaving, and where improvements are needed.

For beginners, the goal is to:

• Understand how users can be grouped into segments
• Identify lifecycle stages based on activity
• Recognize differences in behavior across user groups
• Learn how to analyze user distribution

• How users are distributed across segments
• Differences between user groups
• Activity levels across users
• Patterns of engagement and inactivity

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The Basic Pattern

SELECT column_name
FROM table_name;
  

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Examples

Example 1 — Segment Users by Plan Type

Example 2 — Segment Users by Acquisition Channel

Example 3 — Identify Inactive Users Based on Status

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Practice Tasks (Your Turn!)

Task 1

Count the number of users by country.

Task 2

Find users who are on the Premium plan.

Task 3

Count the number of users by device type.